We'll soon begin our final presentation strategy to turn today's users into brand fandom.

For the sake of the event, please turn off your cell phones or switch to vibration mode.

And at the conferences today we have an event called I Reviewant.

Use the QCode you see on your screen to go to our website and write a Phase Announcement, and you will receive a first-come, first-served coffee gift card at the event desk.

Please join us. Let's meet our final speaker.

I'd like to invite Yaha Studio's Vice President Lee Sangjun, who developed the 3D maintenance platform that anyone can build without coding.

Please give him a big round of applause.

I don't know if you can hear me.

Yes, hello. I'm Lee Sangjun, a senior VP at Yaha Studio. Nice to meet you.

I'm currently working at Yahha Studio.

in Korea, Japan, and Japan at Yaha Studios. Uh

I started at L.J. Electronics and built my career there. I also worked in the Marketing Strategy Team and the Global Business Strategy Team. I worked at DNA, a Haitian company in Japan, and after that, I worked at Unity, a company known for developing game engines, and I've been working at 1IT Industries for about 18 or 19 years now.

Um, I've mostly done marketing strategy, business strategy, and business development. Um

So that's a little bit about me.

to create a content-a-strategy that's going to be random. It's not really a strategy, so it's too broad in my opinion. that we can actually use for enterprise marketing.

So I'd like to start off by giving you a little bit of an introduction to that company.

The company was founded in 222,220 with savings made from members of Unity.

So the mission here is to provide a platform where anybody can create a release content without coding and publish it.

Well, fortunately, we were able to get about 120 billion won worth of investment from Series A in the initial stages of the business. The main investor is Ali Baba and the main investor is the sovereign wealth fund in Singapore. And we've been working with a lot of different partners in the JD content area.

At the end of the pandemic, we've become more proactive in getting people to know us through events and conferences.

So let's recap what kind of platform Yah-Hah is. Well, it's an Immersive platform. So the key words here are Immersive and Immersive. Yuji is now a user-generated

Content to that.

So for those of you who are in my generation, you're probably familiar with the term UCC. That's the type of content that we're talking about. We have about a million pre-assets available on our platform, so we can leverage those assets to be able to create content and deploy content without having to use any coding knowledge to do that. We're going to explain the platform in more detail in the background.

I think it will clear up some of those questions for you. The ECO system that we're trying to create is a system where anyone can create content with no commanding, play with friends and share, and ultimately monetize the content that you create.

It's a good way to think of it. It's an echo system. The present.

We willed the alpha page in Phase 2000, 22, 1022, and it proves that the content is very easy to make. We now have over 5,000 content produced and distributed through creators. I want to show you the concept video to kind of show you what the content looks like now that it's quality.

So I'll talk a little bit more about that. First and foremost, the innovation that comes from an industrial platform is that you can create 3D content in a very short amount of time. And the other one is I have content. So it's hard to publish right away. But because we provide all of the backhand, those server sides and then the backhand.

We've really minimized a lot of the challenges. Traditionally, it's hard to compare it to Triple-A games, but the fact that you can easily turn an idea into a 3D content and distribute it is innovative in its own way.

There are really two major productions that Yaa has provided. The first one is now on the client side. The second one is the mobile application. FishClite is used primarily for content creation. When you actually download it and open the launcher, you can open the editor. In the editor, rather than starting from zero, there are more than 50 templates that I can use to find one million assets in a church.

I'm going to find that in the church, and I'm going to configure the content in a collection of drapes, so I'm going to one click, and now I can publish. The published content is something that you can play on the mobile side with your friends through your application.

This is a little bit of a reference to the editor's actual source by using a screen shot to reference this screen shot. You'll notice that the templates are at the bottom left and at the bottom right when I say my project, to be able to go off and manage a bunch of their own content, their own projects.

And Ethelibre, as I mentioned, has over one million assets, including a BGM, and other sound effects. Now you can just search for it and say, okay, here's all the assets that I need and I can pull them out.

And, uh-huh. Of course, I mentioned that it's a no-code platform now, but we support lowers created nodes, so you can create that intermediate level of content. I do have a couple of tutorials or documentaries for that.

And you can actually play games on PC this time around. So when you open your game on the PC, like on the right, you're going to be able to go through this launcher and play your game on the PC.

And creators can actually go through the Creator Portal and check the KPI of the content that they've created, the length of the sessions that they've created. You'll be able to find out how much you make from this in the future.

Actually, I think today's presentation is related to CTC. We've been using AI since two years ago.

to create more innovative content using AI. By the end of last year, we've already given you a system for producing content that leverages built-in AI.

The big thing is, uh

the space that makes up the space, the background that makes up the turrain. The other thing that's going to be leveraged is the AI system that's actually going to be used to build the story that builds the experience inside of that treat world.

Guitarian got Tinga winning.

As you can see, uh, you're actually in the background settings. You can now write a prompt for the type of world view or language that you want. Well, samples because it can be difficult for those who are new to it, you can take advantage of the prompts that are available to you to create your content. Once that prompts in place, you run it. Within that moisture, we now have all of these Toraines written.

And inside of that, we're going to continue to lay out detailed objects so that we can continue to configure the content that we want.

And in the case of the story, there are about ten themes. If you look at the World at the World at the Worldview that you're looking for and you type in an additional prompt that you're looking for, at the bottom right-hand corner, you can see that it's in the node that it's placed automatically on to Quest or MPC.

So what you're going to do is you're going to say, like the screen in the top left-hand corner, you're going to give me that MPC test. When the test is completed, like on the screen on the right, the parts given to you by the rewards will be used to configure your AI.

And it's actually within the game, oh, within the 3D world that the major experience is going to be with MPC. We've got the details of the MPC set up now with AI. Well, styles for the characters, and then if you say object, then you can actually make your own character and put it on top of it and apply it. Prechette, now using MPC.

Uh-huh, you get a little bit more experience inside of there. These things happen through MPCDs rather than NPCs who react in a fixed pattern, the AI-based NPCs don't change the plot every time they go in, but it gives them a slightly different experience, so every time they go in, it's a new What?

It's not a new game, it's the same plot, but it's a different experience.

And in terms of game production and content production, through AI compensation We'll ask questions that beginners don't know and show you various ways to make them.

The Indoor and the Outdoor will be comprised of Toraines.

So the AI platform that's being applied up top is now openai-system.pt.

Now, because you're first producing content,

You'll be able to ask a lot of questions in the course. There's one blind spot, we don't support Korean yet, so I recommend that you use the translator when you write from the beginning. So this is...

Now we're showing you some cases of content that were created. Yes.

So I'm going to leave that for now.

and to absorb more information from the entrepreneurial genre. So we have a lot of game technology that's specialized for whistles. Through that event, we are promoting a lot of rewards and prize money.

Actually, and BtoB, it was BtoCi just a moment ago. There are a lot of possibilities that we can use as BtoB solutions. Our platform can be used in various ways, such as commerce, marketing, live events, and enterprises. If you have any requests, please contact me and I'll explain in detail. And for those who are new to 3D content in education, they can use our platform.

We work with colleges, similar universities overseas, and colleges of fashion in London and Chiang Mai business schools. and other universities in Helsinki as well. So it's been a while since I got to the point. You might be surprised to hear that I'm talking about an amusement platform despite the fact that the short's platform is the trend right now. Yes.

If you want to know why, you should look at the MZ generation.

Generation MZ is very used to meeting new people through social media or online platforms. Well

That's what I'm talking about.

I think that's one of the reasons why I'm more used to meeting people. The other thing is that Gen MZ's purchasing power is at the center of the market, and from a marketer's point of view, their consumption is much more frequent than other generations.

I think it's a very important generation for marketeers in terms of being the hub of the transition. And for those who are younger, so-called genimation diseases and the alpha generation,

If you look at that data, funny enough, you'll see that it's spending a lot more time on the immersive platform than it is on the shot's platform.

So the question becomes, well, how do I approach this using the imported platform?

Instead, I can't help but think about the metaverse platforms that I've been reviewing for the last couple of years. Basically, the metaverse platforms, you know, there's been a lot of, you know, articles that have come out that have been kind of disappointing. And the reason for that is that, basically, within the digital strategy, the corporate digital strategy, the role and goals of the metaverse platform, the configuration of the metaverse platform is a little bit wrong. The media used the metaverse as a keyword.

That bubble got really big. The expectations were too high, and we understood exactly what the metaverse was as a self-contained, manipulative definition, which ultimately made it difficult for us to set goals and the role of the main metaverse. Secondly, these marketing activities using the metaverse now have very little relevance to the profits. Ultimately, these are difficult because it's hard to define the roles. However,

So when you're marketing consistently, because you're spending money, you need to be promoting traffic. For most platforms, even if they initially hired 20,30,000 people, the big page is the one where the phage didn't make it through.

I think that's the structure that most people have access to. I think they've leveraged the metaverse platform as a VR hub in a way, and I think they're used to seeing users and traffic flocking to it. I think that's what they were trying to bring to online and offline sales.

And then after that, I think you're going to be able to actually connect the traffic to the purchase. But as I said, traffic wasn't collected, and ultimately, it was more expensive to produce other content to collect that traffic.

I think that was a huge tipping point. I would like to recommend that we use the user as a crip participant in the application of an amusement platform, so as the application of an amusement platform continues to attract the arrival of young people, we can also use this platform as a hub to continue to introduce

I think we should lead in the short term by weight. So through this branding hub, we'll be able to use avenues, engagements, and at the same time, we'll be able to pursue diversity. Yuji, you need to be at the root of that.

It's going to be content. At the end of the day, we're allowing users to participate in the refresh cycle of that community content, and through those users, we're increasing the efficiency of updating content. and increase the viral potential. So at the end of the day, users who are really determined to create that content are going to engage more people on their social graph and on their interrest graph.

I think these things will eventually create other business opportunities. What's important about Yu-ji is that she can have 3D content that meets the trends. For example, traditional Ensa. When Squid Game was very popular in NetFlix, N4 was only interested in video content.

The other developers, the quick-witted developers, were able to create a game called Glass Bridge in three months in a month, and they got the benefit when it was released. So in the past, when you make content with a framework, it takes about a year to five years. So there's no way to keep up with the trends. Instead, let's use your content.

If you take advantage of this platform, Evangelis created a game called bridge a class bridge in one day. That way, we can provide content that's linked to the trends, so I think it's very effective to acquire users.

Above all, we are streaming now.

Platforms are trending right now. So when we collaborate with influencers who work on these topics, it's an opportunity to provide them with new material every time. For companies, these single-content and multi-platform strategies will be very important and motivate them. In the end,

we're going to bring in some new users. They're going to

We're going to be talking more about content related to the brand, so I think we're going to be expanding our linear structure.

And one of the things that we can suggest that you can do offline when leveraging your content is that we've done a lot of things like we've done a hackathon or we've done a drive-through event. We could only let participants who had a certain level of skill as collateral, so in the end, it became less universal. However,

For hackathons, people who don't know anything about coding or programming can participate. It's an event that can be more universal and open to ideas, so it can be more creative.

It's an opportunity for us to be more creative.

And the nice thing about this is that we're going to have a nice circular structure, and we're going to be talking about a corporate brand theme. We'll provide brand assets and brand elements through Ethel Live, and we'll use those assets to create content

the creation of content. Then the creator, the crater, will be able to leverage it, I mean, share it with their community, and it will be more prolific in attracting participants.

Not only for the brand, but also for certain products. When a new product comes out, if we can use these elements to create content on Ethel Live, I believe that it will eventually lead to a circular process of producing content that connects both to the brand and the product.

And what I just told you is actually a different UGC platform.

Diplomacy is now possible, but our Yah Platform can now build out content that has been selected as an outstanding product or a 3D World separately. The standard feature is limited at the moment,

Even after the event is over, you can actually upload your outstanding products to the App Store or other Disvisions platform and use it for post-marketing. So it's actually not the same as that same code hack-a-thon you just mentioned, but there is a similar project, so I want to introduce that and wrap up the presentation today. Uh, we worked with a place called Michigan Music Hall of Fame.

Michigan's Midge Hub Frame is an organization that supports and promotes celebrities and musicians from Michigan. We collaborated with them I used to run these programs in a hackathon format.

Image Element, visual element, and music were provided by the Musical Over-Boo Frame, and we hosted an event to compose a creative product. It's a hackathon to provide rewards in the schedule. In the top left-hand corner, we have a visual element for SL Live. On the bottom right-hand corner, I provide various music elements.

Ultimately, it's something like this.

We've got the submissions coming out, and this is the page that's not just a phage inside of a phage. It's a phage inside of a page that's constantly giving everybody access through external websites. Of course, we're going to have the same content that you're going to be able to see in the studio as well. So I'm a little bit hasty with my presentation, but that's it for today. Hopefully that's helpful.

And thank you very much for listening. Yeah.

Please give a round of applause to Vice President Lee Sangjun.

If you applied for mentoring beforehand, please go now.

We're also having a great review event where we give out coffee gift cards, so please don't forget to leave us a review.

This concludes our introduction to Connecticode.

Thank you so much for attending the Sittoshi Economic Administration yesterday and today, despite your busy schedule.

This has been AI Host Code.

Thank you.